CEO Lauren Richmond has loved nails since she was little. Her first set of press on nails were for her 8th birthday. She wore them to school that day and praised those babies. Nails have always been a passion. Acrylics were nice to get done but cost too much every 3 weeks or so. After a set of acrylics breaking and experiencing molding on the nail bed from a set. She concluded that acrylics were damaging and harsh to her nails leading her to switch to press ons. After running out of selections to buy from her local drug store, she started to make her own sets. A couple months after wearing different sets, she wanted to go bigger and start her own business.